Series design for ITAR-TASS NEWS AGENCY
The main challenge was to encrease the volume of print sales by attracting younger readers. Therefore the design had to be refreshed to reflect the global trends for printing industry. THe information provided is strictly for analytic purposes.
Decision: five publications with different subjects were combined with unified solution. Vivid colour became the main identifying element for each publication: violet, blue, red, orange, pink. Illustrations on covers reflect the subject of each publication (external policy, internal policy, diplomatic relations, etc.)