SIM-card packaging design
DobroSIM (“dobro” is “kindness” in Russian) is a SIM-card for international travels. The card users automatically participate in charity. Part of the money from recharge of the phone accounts go for financing of the social fund “Mutual help” that organizes gathering and delivering of the humanitarian aid to the orphanages, disabled and aged people in the difficult life situations. Helping people is easy. This idea is the basis of the emotional feel of the packaging and its graphic solution.
